It was not only engineers and designers who shaped America’s muscle car era. Marketing departments played their part, attaching bold, theatrical names to already dramatic machines. In the 1960s and early 1970s, performance cars were given titles that suggested speed, danger and defiance. Some were subtle. Most were not. Together, they defined an era when branding was as loud as the exhaust note.Top 7 muscle car names that defined an era
February 27, 2026
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It was not only engineers and designers who shaped America’s muscle car era. Marketing departments played their part, attaching bold, theatrical names to already dramatic machines. In the 1960s and early 1970s, performance cars were given titles that suggested speed, danger and defiance. Some were subtle. Most were not. Together, they defined an era when branding was as loud as the exhaust note.
