SUVs have captured over 50% of the Indian automobile market. The mid-SUV segment, accounting for 16-17% of total volume, is expanding rapidly. Coupe SUV design is merging with traditional SUVs, offering a blend of sportiness and utility, appealing to Gen Z consumers, and driving increased competition in the market.The rising demand for coupe inspired SUVs in line with the Gen Z needs
August 28, 2024
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SUVs have captured over 50% of the Indian automobile market. The mid-SUV segment, accounting for 16-17% of total volume, is expanding rapidly. Coupe SUV design is merging with traditional SUVs, offering a blend of sportiness and utility, appealing to Gen Z consumers, and driving increased competition in the market.
