
Mahindra launched the Thar Roxx, a 5-door SUV aimed at expanding its market reach and offering upgraded features over the 3-door variant. Priced between Rs 12.99 lakh and Rs 25 lakh, it includes a redesigned grille, LED headlights, panoramic sunroof, and ADAS Level 2. The Thar Roxx is set to compete with top models like Hyundai Creta and Kia Seltos.